Zigbee Box » business marketing

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects. – by Alan Sharpe

Zigbee Box — Wed, 03 Jun 2009 02:15:03 +0000

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

The people in marketing prefer volume. They want the most leads for their dollar.

The people in sales–the folks who must follow up on the leads that marketing supplies–want quality. They have no time to waste this quarter chasing down tire kickers and brochure collectors.

One way to keep sales and marketing happy is to write lead generation packages that improve the quality of leads generated. Packages that attract the hottest prospects. Here are some ways to do that with your next campaign.

1. Discuss price. The best prospects are the ones who don’t faint when you talk price. They have the budget to buy what you’re selling. So attract them, and scare away the time-wasters, by mentioning your price.

2. Say “A salesman will call.” This should chop your response rate in half by my reckoning. But the prospects you’ll attract will be the hottest prospects, the ones who don’t mind talking to a salesperson, and actually want to (these people do actually exist!).

3. Ask their age. Just kidding. Maybe. Asking qualifying questions on your reply device or website landing page helps you weed out the people who are not ready to do business with you right now. This can involve asking them their age (if you’re selling life insurance, for example), but it normally involves soliciting the kind of information that tells you how serious a prospect you have.

Think BANT: Budget, Authority, Need and Timeframe. Asking qualifying questions in your lead generation piece helps you attract prospects who can afford your offering, have the authority to buy, need what you are selling and are ready to act within your timeframe.

4. Charge for information. Putting a price, even a token amount, on an information booklet, white paper or demo will soon separate the cream from the milk.

5. Ask for a stamp. Don’t use a postage-paid business reply card or envelope. Make the prospect buy and affix the stamp. The replies you get will be qualified inquiries.

Putting these tactics to use should keep your sales force happy because the quality of the leads you give them will be the highest possible. And your friends in marketing should be happy, too, since sales people close more sales when calling on hot prospects than they do pursuing every business person who fogs a mirror.

Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers attract new clients using direct mail marketing. Sign up for free weekly tips like this at http://www.sharpecopy.com/newsletter

Coastal Vacations’ Largest Travel Product Marketer, Clear Business Solutions LLC, To Move To Larger Call Center Facility – by Dean Marino

Zigbee Box — Tue, 02 Jun 2009 17:15:03 +0000

After selecting the Coastal Vacations travel product for marketing at their Mesa Arizona call center earlier this year, Clear Business Solutions LLC plans to expand and move to a larger facility next month. (PRWEB) June 18, 2005 — After an explosive start, sales volume continues to increase at the largest marketer of the Coastal Vacations travel product. Clear Business Solutions LLC continues to increase staffing to accommodate the growing number of current Coastal Vacations members and new associates who have aligned themselves with the call center’s proven marketing system. In keeping with measured growth plans announced earlier this year, they will move to a larger facility in July. www.passivecoastalincome.com explains the Coastal Vacations call center, including membership information and tips. Audio seminars on Internet marketing and classified advertising, as well as an interview with the call center founder are all posted on the website. Website visitors will find an explanation of the call center business model, learn what the call center does, and who is a good candidate for membership. They can hear an interview with Clear Business Solutions founder Paul Langley, and Coastal Vacations Director Dean Marino posts a daily call center update as well as his daily travel tips. The move to a larger facility in the Phoenix metropolitan area was expected later this summer. The increased demand for the call center services has moved that schedule up. The last seats in the company’s existing facility were filled earlier this month. It is expected that the move and expansion will coincide with the release of a multi-faceted, integrated marketing system enhancement the company has tried to keep under wraps for several weeks. Clear Business Solutions President Paul Langley declined to comment on any enhancements to the company’s marketing system at this time. Coastal Vacations Director Dean Marino says he expects the enhancements to include a flash movie and auto-responder. According to Marino, “It is no wonder Coastal Vacations sales have exploded at Clear Business Solutions. They are marketing a lifetime vacation membership that our Board of Directors has valued at over $15,000. Resort properties sell the same product for $3,500 to $4,000 or more, but Clear Business Solutions offers the same product for $1,995. In addition to the lifetime of vacations and business travel, members can earn thousands of dollars a week with a home based business in which the professionally staffed call center does most of the work. As an added plus, Clear Business Solutions is a member of the Better Business Bureau in Arizona.” For updates regarding the expansion and additional information about the Coastal Vacations call center operated by Clear Business Solutions LLC, go to www.passivecoastalincome.com. Contact: Dean Marino 310-721-7299 e-mail protected from spam bots

Clues to Network Marketing Success – by David L. Feinstein

Zigbee Box — Mon, 01 Jun 2009 16:15:04 +0000

I can tell you with honesty after spending 20 years in this industry that building a network marketing business can be an intimidating task when you are just beginning.

Just follow these six easy tips and I assure you…you will succeed.

1. You need to “Know your why”. Simply put…this is your reason for starting your new network marketing business. So, take some time to find out just what “your why” is. Write it down and read it everyday. This will keep you motivated and focused. It’s uniquely different for each of us. For some it’s about having more time with the family. For others it’s about getting out of “the rat race”. And for others it might be the goal to achieve “financial freedom”.

2. Work from the inside out. To achieve network marketing success it’s essential that you devote some time for self development. Read some inspirational and positive books and listen to tapes. Develop a mindset of total belief in yourself and the network marketing industry. And be proud to be a network marketer…it’s a respectable professional industry that can give you wonderful benefits as an entrepreneur.

3. You must “plug into the system”. Most network marketing companies have “leadership teams” and you should be part of the system and follow and use what your upline sponsor and leadership is teaching. Don’t try to reinvent the wheel. If it’s been working before you…then just plug in and ride the wave. Be on all of your company’s training calls, all leadership events, all company sponsored events. Bottom line is you need to be on the “centerline” of your business with your company. Follow in the footsteps of people who are successful in the business. Remember, this is a “duplication” business…surround yourself with successful people and “mirror” what they are doing for success. Yes, success can rub off on you!

4. Some say you should take action. I believe to have success; you need to take MASSIVE ACTION! Commit to daily, weekly and monthly activities to grow your business.

5. Building a network marketing “network” takes time…so be patient. Many people join network marketing with unrealistic expectations. So, give it time and enjoy the process. Remember…you’re learning a “new career” so become the “student” and learn…and most importantly BE COACHABLE and TEACHABLE.

6. Take responsibility for your business.

7. You are responsible for your success. It is not your sponsor’s or anyone else’s responsibility to build your business. Remember by following the footsteps of others who have achieved success you can too.

Most of all, to achieve the success you desire, have a mindset of a successful individual and reach out and find a mentor in the industry that you can relate to and can help lead you down the path to success.

Success can be learned…you don’t have to be born into it…you can develop the skill set that you need to accomplish your “WHY”… and achieve your goals and attain the lifestyle of a successful network marketing leader and have the financial freedom that comes along with the success.

You know, that small little voice inside your head that’s saying “Damn, this guy sounds serious…I have got to find out what he’s all about and what he’s doing …Man, I want to be part of his team…IMMEDIATELY!”

So, just listen to that little voice inside your head…believe me…that voice is trying to guide you in the right direction to get the knowledge and mentoring that you’re seeking.
To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your network marketing business correctly, visit; http://www.PartnerWithTheMasterminds.com .

About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various and many articles that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit;
http://www.PartnerWithTheMasterminds.com