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Home Page > Advertising > Branding > Why mobile advertising practices are increasingly implemented?

Why mobile advertising practices are increasingly implemented?

Posted: Jul 05, 2011 |Comments: 0
|

Mobile Advertising practices are increasingly adopted and implemented by emerging as well as established brand owners. SMS Advertising is becoming one of the latest trends of brand promotion for brand owners and advertisers. Affordable and targeted in nature, Mobile SMS Advertising is one of the easiest means of conveying the brand message to target customers. In this article, let us take a look at some reasons why mobile advertising practices are increasingly adopted by brand owners-

Tremendous increase in number of mobile phones- Today, almost everyone has a mobile handset. There are also various individuals who possess more than one handset. The craze for mobile phones as a portable communication device keeps increasing day by day. Brand owners avail of this opportunity by utilising the same mobile phones as advertising mediums for lakhs of customers. Also an affordable practice of brand promotion, advertising through mobile phone effectively communicates the brand message to those targeted customers who can benefit themselves from the brand messages.

Secondly, the launches of smart phones and embedded applications with various mobile phone devices have enhanced the craze of modern customers. A mobile phone is not just a communication device in today’s world. Music, games, camera, internet and various applications are some embedded features of modern mobile handsets. Advertisers ensure that their brand messages reach those customers who continuously get themselves attached with their handsets (as their extensions). At one point of time, these customers will go through the brand message. If interested, they will consider of buying the product, if otherwise, a delete button helps them get rid of the unwanted message in their inboxes. The advertiser should hence provide an interesting brand message through the mobile SMS advertising campaigns. The brand message should be influencing enough to motivate those customers who read it through their own handsets. Brand advertising requires some tricks and tactics. Advertisers should therefore keep themselves updated about which trend and tactic of brand promotion can be used to influence customers’ buying behaviour.

Marketers have opined that mobile advertising provides more ad spaces for CPA Publishers. This again attracts the attention of those publishers who are keen to partner with mobile advertisers for various promotion campaigns. The advertisers also avail of various benefits by partnering with the publishers.

Last but not the least; mobile advertising is considered one of the bespoken modes of communication for various brands. Brand messages through mobile media reach customers right in their palms or pockets thereby providing easy accessibility to the brand ad. Considering all the above mentioned factors, mobile advertising practices are increasingly implemented by various brand owners/advertisers.

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There are now 4 billion mobile phone owners globally. Half of all new internet connections come from mobile devices, and by 2014 its reported that there will be more mobile internet than desktop internet users. Google offers a number of innovative ad formats to help you reach mobile users looking for products and services. The Google Mobile Ads session will give an overview of how to get started on mobile advertising and how to get results.

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A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.

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Home Page > Advertising > Branding > What is the importance of Outdoor Advertising in a commercialised age?

What is the importance of Outdoor Advertising in a commercialised age?

Posted: Feb 25, 2011 |Comments: 0
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Brand promotion through outdoor media is considered effective and relevant with the changing scenarios of time. Modern advertisers heavily invest in outdoor advertising to promote their brands. The oldest yet one of the most effective means of brand promotion, outdoor ads still recreate the magic of advertising through outdoor media.

Today’s world is becoming more and more commercialised. The upfront of brand awareness of brands and the ceaseless growth of commercialization, both contribute to the rising requirement of more and more brand promotion solutions. Advertising, as a brand promotion means is considered important and essential to create brand impression on the target customers.

From the perspective of outdoor advertising, various interesting observations have so far been made by experts. Outdoor ad practices such as airport advertising, mall advertising, metro advertising etc are considered synonymous to latest promotion means for modern advertising. Providing a richer and fuller impact about brands to customers, these outdoor advertising practices have created a landmark in making a history of advertising India at present.

Why outdoor media?

Outdoor media has the potential to reach massive group of customers through a single ad. Outdoor ads are exposed in public for customers to access and gather brand information. The buying habit of customers is widely influenced through outdoor media. The reason is simple. Every section of customers moves outdoors for personal and professional reasons. Providing valuable brand information to all these customers, outdoor media of advertising is considered one of the most effective means of promotion products.

Another reason which supports the usage of outdoor media for brand promotion is that, it is a more interactive medium to promote brands. Especially with the introduction of various new age tools, outdoor brand promotion has created its footholds. Airport advertising, metro advertising, mall advertising- all these exclusively adopt the latest outdoor media for brand promotion. With the introduction of brand new tools of outdoor advertising, outdoor ads are not the same anymore. Mostly digitalised, modern outdoor ads at present recreate the magic of promoting brands through richer media.

Outdoor ads will always be in vogue as one of the effective means of brand promotion. The rising numbers of metro stations, shopping malls, airports etc in the country as a whole, further invite the attention of various advertisers to switch to outdoor advertising India. The day doesn’t seem far when outdoor promotion tools will rule the very essence of brand advertising. With a never ending technological growth, advertisers pry to invent and discover many more tools and devices of brand promotion through outdoor mode. For those who newly step in outdoor advertising, more good news and innovations are on the way.

Keep advertising!

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i need the system to work for a cinema advertising available tickets.

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Home Page > Advertising > Printing > Outdoor Advertising- As A Brand Promotion Tool

Outdoor Advertising- As A Brand Promotion Tool

Posted: Mar 12, 2010 |Comments: 0
| Views: 101 |

Advertising through outdoor tools is an oldie modus operandi’ but this type of brand promotion still provides efficiency. When it comes to adopting outdoor advertising tools, advertisers will find them a little different from home based advertising campaigns and tools. Outdoor Ads provide a flashier look to audiences as compared to home-based ads. However, the most striking part of outdoor ads is that they seem more real and tangible than other type of ads.

The advantages of advertising through outdoor tools are discussed below.

Availability

Outdoor ads are available for target customers round the clock, week, month or even for a year. Outdoor ads are not temporary or periodic; they are available for customers for a consistent period of time. And they are always in sight for the audience during day or night, rain or sunshine. Comparing to radio, television and print ads outdoor ads are not momentary and intermittent.

Effective investment

Out of home advertising tools are effective investments for advertisers and media owners. Outdoor ads reach the potential customers and clients in a cost efficient way. Out of home advertising tools can also be combined with other advertising tools with which they can provide a richer brand positioning in the target market.

Outdoor advertising is a good investment for advertisers. Advertising in outdoor media provides a richer impact upon your target group about your brand, service or business. Outdoor ads also provide a good focus to target groups which is why they render the most effective results as compared to other tools of advertising.

Flexibility

Outdoor ads can be placed anywhere only if the location is suitable to reach the target customer. This flexible nature of outdoor advertising provides audiences an engaging brand experience to the target group.

24 Hours a Day

Advertising anything outdoors means 24-hours exposure to the public view. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. It’s always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.

Attention Span

Majority of customers will naturally focus on an outdoor advertisement as compared to the same ad displayed on TV, radio or newspaper. While waiting for buses or while stuck in traffic, individuals often look for something to occupy and pass their time. The outdoor ads provide an eye catching fixate for these customers on the move.

State of The Art technology

Outdoor Advertising or OOH advertising uses the latest technology available in such a manner that it creates an incredibly eye-catching look to the audience. OOH ads such as billboards provide interactivity to onlookers indulging them in an engaging brand experience. Outdoor ads have its advantages over other forms of media marketing since these types of ads provide a top-notch look with its usage of state-of-the-art technology.

Airport Advertising- An efficient Outdoor Advertising means

Airport Advertising is one of the most efficient outdoor advertising tools. Airport Advertising provides an appealing look to the target group with its glitzy style and appearance. Airport Ads come under OOH advertising. Outdoor Airport Ads are premium which is why they create pleasing vibes to onlookers.

Outdoor Advertising India tools like airport advertising, mall advertising etc have gained much popularity over the years. Various media owners and advertisers have switched to Outdoor Advertising methods since they provide a richer and effective brand value.

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M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.

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Home Page > Business > Business Ideas > The Pros of Internet and Mobile Advertising

The Pros of Internet and Mobile Advertising

Posted: Sep 15, 2010 |Comments: 0
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The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.

Conveys articulate brand message: Mobile and Internet Ads use short and articulate brand message to communicate to its target group. This is one striking pro of this tool of advertising. In addition, Mobile and Internet advertising provides exact estimation of your campaign. Mobile advertisers also provide you blind and detailed reports of your campaign which helps in evaluating the over-all promotional activity of your brand or service. Mobile Advertising In Vogue Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers.

A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium. Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services. Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.

Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile Sms advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business. Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.

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Home Page > Advertising > Branding > Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Posted: Jan 07, 2011 |Comments: 0
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Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew amongst the brand owners.

Billboard advertisings are never the same in modern outdoor ads. With digital induction, digitalized billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!

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Best answer:

Answer by LondonVirus
Well I look to it for my business, and worked out out of my balance so I could not do it, the price of the custom memory sticks is too much, just to add some silly text on it and a tiny logo, so I wouldn’t do it, there is many other free listing that you could do such as the one on yell.com, thomsonlocal, bt directory and so on, contact those company or go on ther relative site for more details

Know better? Leave your own answer in the comments!

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Answer by Hi T
Thanks for the warning. I’ll not download it then.

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Please rate! What if you got text messages if GPS tracked you as having passed stores? Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). This is a parody, and I’m not aware of technology that does this, but maybe this year you’ll get SMS discount offers from stores when they track you passing them up. Nalts and WifeofNalts take you into this frightening still mostly hypothetical reality to show what kind of behavior it might encourage. BTW- if you like WifeofNalts, subscribe… tomorrow she debuts her new show featuring the most interesting gossip from her tabloids and television shows. www.youtube.com www.kevinnalts.com Wired article “Inside the GPS Revolution” www.wired.com
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Home Page > Advertising > Multimedia > Bluetooth Advertising for Real Estate

Bluetooth Advertising for Real Estate

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Posted: May 31, 2008 |Comments: 0
| Views: 188 |

This week I made a bunch of calls to real estate brokers throughout the Tampa Bay area, extolling the virtues of Bluetooth broadcasting. While Bluetooth marketing works great with a variety of real estate properties, I’ve been especially targeting commercial brokers and luxury home agents.

Why?

Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their properties…to make the sale. Bluetooth marketing offers just such an opportunity.

No more after hours. No more costly answering service that simply gathers contact info and doesn’t provide meaningful information on properties. Now prospective buyers can receive listing details and request appointments, while real estate dealers enjoy actual time with family and friends.

What’s more, with the right technology, Bluetooth advertising can be remotely controlled and programmed, limiting Realtors’ and brokers’ drive time (and gas bill).

Did the price drop? Send the new pricing info to the broadcast box from the comfort of your home or office. Think prospective buyers might be interested in similar properties? Load the Bluetooth transmitter with details on the property at-hand and your other comparable listings.

Even better, and perhaps most obviously, Bluetooth marketing your properties makes the flier box a thing of the past. Even if you live an area spared from the torrential downpours we’re treated to here in Florida, weather, theft and otherwise make antiquated flier boxes ripe for replacement by Bluetooth technology. Just park a Bluetooth transmitter near the front window of the home or commercial property and never spend precious cash on print fliers and gas for the trip to refill the flier box.

With hardware/software prices dropping, the ease of setup and use, and significant consumer response to Bluetooth advertising, Bluetooth marketing for real estate makes great sense. If you’re ready to get started, contact the Lucky Rock.

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Bluetooth advertising and buzz marketing consultant for businesses of all sizes and ministries.

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www.paulbrammer.com Paul Brammer is a Sales & Marketing professional so convinced about his unique system combined with Bluetooth Marketing he is prepared to give you a brand NEW Bluetooth Advertising system worth 495.00 for FREE by becoming his business partner. For full details of this unique offer to explode your income please visit www.paulbrammer.com where you will find a “NO HYPE” overview.
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Home Page > Computers > Information Technology > Simple Bluetooth Advertising

Simple Bluetooth Advertising

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Posted: Oct 09, 2009 |Comments: 0
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Bluetooth advertising is becoming more popular and fast becoming the most cost effective technique to get the message across. Firms around the planet, including a number number of major multi nationals, are investing their budget in vicinity marketing.However beaming adverts to potential shoppers is just one use for these boxes. These are now being used for a higher number of other purposes.

In the UK, the division and RAF careers are using bluetooth to get the message to their potential sign ups. They target an specific age range that have the highest chance of having bluetooth enabled and have big success rates with it, sending GIF’s to entice folks into careers offices.

Major UK police forces are harnessing the power of proximity to get significant messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth advertisements can get a message to several people in focused area very swiftly. A box found at the site of an event can appeal for witnesses and folk who come to the same spot again can be contacted right away.

Local councils get public service messages to folks, again with ease and for no charge. Litter campaigns, clean up after your dog or recycling recommendation can be sent quickly to races telephones and get a message out so far faster than standard methods.

The world is waking up to the tons of uses for vicinity advertising. What started off as a easy way to get an advertising point across could finish up saving someones life. Whilst their is always a market for these to smile adverts, its obvious that soon bluetooth will be utilized in many diverse strategies to maximise its full potential.

See why when it comes to Bluetooth Advertising , Nextgen Bluetooth leads the way.

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The author is a keen writer on all things bluetooth and works for comanies who offerBluetooth Advertising

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Home Page > Advertising > Bluetooth Advertising

Bluetooth Advertising

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Posted: Oct 01, 2010 |Comments: 0
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Have you ever wandered around a public area and suddenly receive random message on the latest promo in your favorite shop? Or get a promotion from the newest restaurant in your community? Or ever needed a cab and suddenly its hotline number appears on your mobile phone? It is not a chance of fate that you just got lucky. It is actually, a successful attempt of spreading information through Bluetooth Advertising. This is another convenient but feasible way to endorse useful announcements to the public.

To guarantee a good advertising, one must plan a sound strategy and operational transmission system that will broadcast the ads to the target consumers. Initial planning should involve the location where the Bluetooth system will be installed in order to tap the right market at the right place and time. A little survey won’t hurt. Observing the places where one’s business owner targets his consumers could really help in an effective marketing strategy. The best locations of the Bluetooth system hotspot are airports, public utility vehicles like bus stops and train stations, shopping malls, markets and other frequently crowded areas. Using Bluetooth technology, an advertiser is free to send his promos and ads to all proximate mobile users with Bluetooth feature enabled in their phones. Recipients of such messages can respond readily by accepting the file transfer in their units. Otherwise, they are also free to reject incoming ads, as their prerogative. In any way, consumers’ privacy and security are still held intact. A positive possibility of transferring one receiver’s message to another friend and so on, can aid promotions as well. This is what they call viral marketing. It is remarkably efficient for entrepreneurs to promote their products and services and equally convenient for patrons to get informed of their necessities. The cost of advertising via print media (such as magazines, newspapers and flyers), or via television which requires quite an amount per seconds of airing on a primetime basis, or via billboards with effort and cost amounting to its actual size. In addition to that, most people do not really read the flyers being handed to them while walking inside the mall, or does not bring their television sets or check on the blinding billboards, as often as how they check their mobile phones.

Merging the mobility, accessibility and vast capabilities of a mobile phone, one advertisement can go from a small hop to continuous spreading from one consumer to another. Bluetooth advertising opens up greater possibilities in both technology and business. The speed of transactions and reliability of file transfer using a secure and acknowledge connection in mobile devices is beneficial for both advertisers and consumers. Thanks to the technology today, such applications are possible within short range and are readily available due to compatibility and capability of the gadgets and tools in the market. Some negative feedback like vulnerability to spammers and viruses are associated with Bluetooth technology, proper security settings and practices can remedy such problems. Still the advantages this technology present is far greater than the cons trade off.

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Are you looking for more information regarding bluetooth advertising? Visit www.ad4text.com today!

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How do digital advertising displays plug into the wall. Does there have to be an outlet nearby or is there cordless technology that doesn’t have to be recharged
Hi there we have opened a small business in ontario and need more money for inventory and advertising are we eligable for anything like this?

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www.ad-pods.com launches the worlds smallest bluetooth marketing device. Allows you to send free adverts to mobile phones using bluetooth advertising to transfer digital flyers. This is unlimited free eco friendly advertising. Ad-pods is the worlds no1 website for bluetooth marketing
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Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

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Posted: Jan 03, 2011 |Comments: 0
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After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

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iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

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Would marketing involve advertising?
The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?

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iblue bluetooth advertising, proximity marketing, proximity advertising device, proximity marketing device, mobile marketing, bluetooth marketing, bluetooth marketing device, bluetooth marketing solutions, advertise via bluetooth, bluetooth campaign

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Answer by Rosemary P
As well as the ones you mention, there’s also advertising on buses and taxis plus sponsor ads around sports grounds – football pitches, dog racing tracks and race courses.

Hope that’s of some help.

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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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kevinlee -
About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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The internet is primarily thought of as a means of advertising and selling products. what are the opportunities for use of the internet in other marketing functions?
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