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Home Page > Business > Business Opportunities > Knowing Mobile Marketing

Knowing Mobile Marketing

Posted: Jun 30, 2011 |Comments: 0
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To know how to use mobile marketing one has to know the different ways the mobile can be used. Knowing mobile marketing and what it is about in this day an age is crucial for your business whether you are an individual or an Enterprise. So let me start of by defining what mobile marketing is. Mobile Marketing is the process of marketing (anticipating, identifying and satisfying customer wants and needs) via the use of a mobile phone. That is just a simple definition.

Now how can one use their mobile phone for marketing? To answer this question I am going to identify and describe some of the ways or uses, 1st companies and then individuals, are using their mobile phone devices to conduct/run mobile marketing campaigns.

Uses of the Mobile Phone for Companies:

A. Customer Service This is one obvious one as am sure a lot of you use your mobile phones to contact the customer care of companies/organizations that you are apart of or they contact you to inform you of your account details, new offers, updates and such. Now a lot of companies are using automated voice mail and annoying music (try talking to a machine). The companies are that are on top of their game be using text message marketing. Faster, cheaper and less annoying.

B. News Updates through text messages companies inform one on new product launches, competitions, promotional products that maybe could be on sale and so on and so forth

C. Customer Payments Companies use mobile phones to also communicate current bills due, when your account has been credited or any problems with crediting the account and the like.

D. Increasing Customer Base this is sometimes refered to as lead generation where a company seeks to build their list or customer base via forms of offering incentives in exchange for one opting-in to their list to receive this incentive.

E. Communicating Internally for example if a meeting is to be set employees can be informed on both meeting time and date via text message marketing.

F. Emergencies if there is a fire in the building or another state of emergency that a vast amount of people need to know about fast it is texted (SMS)

G. Promotions gift coupons and vouchers, discounts and prizes won etc

These are just a few major uses of the mobile phone for companies and organizations

Uses for the Mobile Phone for Individuals:

A.Text/SMS Marketing
B. Mobile Web
C. Bluetooth Proximity Marketing
D. MMS (multi-media message service
E. Mobile Applications
F. PPC (Pay Per Call) Mobile Marketing
G. Mobile Banner Ads
H. Location-Based Marketing
I. Voice marketing
J. Mobile Game
K. Barcodes/QR

As you can see here I have just decided to list the different types of mobile marketing campaigns that one can undergo as an individual since I have already written an article on solely this subject A company can also run the same campaign so just because I have listed these under what a individual can do that doesn’t mean a company cannot undergo the same mobile marketing campaigns.

If you would like to learn in detail about each of the campaigns above please visit my blog on http://mobilemarketingage.weebly.com/1/post/2011/05/11-types-of-mobile-marketing.html

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power

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Home Page > Business > Business Opportunities > Knowing What Mobile Marketing Is

Knowing What Mobile Marketing Is

Posted: Jul 13, 2011 |Comments: 0
|

It is said that mobile marketing began in the year 2000 with free text messages that were sponsored by advertising. So it is not a new marketing technique nor is it old. Mobile marketing campaigns seriously kicked off about 6years ago and became available to average people like you and me officially about 2years ago.

Let me give you some little facts and figures. In 2009 it is said that there were 4.6 Billion people with cell phones (note, that was in 2009), compared to those with a computer that totalled to an average of 1.7 Billion which is 19.1% of the worlds’ population at that time.

I know you’re asking yourself what percentage of the worlds’ people in 2009 used mobile phones then. I even had to start another paragraph for this one, 51.47%!!!!! That was 3 years ago, in the year 2006 mobile advertising rose from 4.61 billion and is estimated be researchers to reach a whooping 2.8 billion in 2015. If this not the marketing technique of the future i don’t know what is.

If you have started a local mobile marketing business congratulations because mobile marketing is expected to increase 65% annually from now until the year 2015, some say by then it would have increased by 625% which sounds more accurate because at the rate people are increasingly buying cellular phones.

1. Texting Sales to Local Businesses the quickest and easiest to start

2. Mobile Website Design terrific if you already do website design

3. Mobile Marketing Consulting – a more comprehensive, full service business

4. Virtual Assistance for Mobile Marketing will soon be great demand for this service

5. Local Business Listing Service simple service to offer to get your foot in the door

6. Mobile Affiliate Marketing if you already do affiliate marketing this is perfect

7. Building and Selling Apps awesome if you know software sales

8. Monetizing Mobile Content great if you are already generating ad revenue from

Content

Text message marketing for local businesses i would say is the easiest way to get started on mobile marketing because it is inexpensive and very easy to learn if your completely new to mobile marketing as all one needs to know how to do is send a text basically.

There are more types of mobile marketing methods that are in my blog at http://mobilemarketingage.weebly.com/mobile-marketing-age-blog.html to get more information on the different types of mobile marketing and to find out different marketing campaigns that one can engage in.

If you just started a business or want to go into business for yourself it is advisable to have the best and the very latest of marketing techniques, strategies and tools at your disposal thus the reason i write this article to expose you to all the different and vast potentials that mobile marketing has to offer in the world of business today.

Find out more about what you can do with mobile marketing and its potentials in the sense of what it can do for you and your business.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power

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Knowing Mobile Marketing

Now how can one use their mobile phone for marketing? To answer this question I am going to identify and describe some of the ways or uses, 1st companies and then individuals, are using their mobile phone devices to conduct/run mobile marketing campaigns.

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Home Page > Marketing > Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

Mobile Marketing Has Been A Revolution In The Field Of Wireless Marketing

Posted: Feb 16, 2010 |Comments: 0
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Mobile marketing is known to be one of the most popular and very important tools of marketing. Till a few years back, the traditional modes of marketing were adjudged to be the best. Newspapers, television, magazines, hoardings, radio and road shows were regarded to the best marketing tools. Then came the era of Internet and marketers started promoting their product through Internet. As technology advanced we were gifted with mobiles. Soon after the brand managers realized the potential of mobiles as a marketing tool and began experimenting with it. After some time mobile marketing gained immense popularity because of cost effectiveness and immediate returns.

SMS is the most prevalent and popular form of mobile marketing. The short messaging service is an excellent form of brand promotion. Shorts messages are usually of 140- 160 characters and usually focus on the brand and its product. There is no extra expense for the buyer or the seller. Initially only the GSM system could support it. With changing times even the digital based communication processes support it easily. SMSs are forwarded to the message centers, which make them retrievable. Even if the customers mobile is out of reach or switched off when the SMS is sent the message gets delivered as soon as the phone is within the network.

The best features of SMS marketing is that it facilitates direct one to one marketing. The buyer can contact the seller immediately without any hassle. When compared to other forms of marketing, SMS marketing emerges better than all of them. This is because it is the fastest tool of marketing and opens up options for viral marketing as well. The best thing about SMS marketing is that the message is conveyed within a few words. The cost of SMS marketing is also quite economical. The amount of money required for launching advertising campaigns through the traditional mediums is much more than the money spent in mobile marketing. Thus brand managers are preferring mobile marketing more and more with the passage of time.

Text messaging is also a good way of mobile marketing. Through this kind of marketing, the organizations can provide a detailed description of their product or service. Moreover the target audience, which receives the message, is either potential customers or already existing customers. Mobile marketing is perhaps the only medium, which let the organizations identify the customers before advertising. It is only because of this prior customer identification, results are always positive. Messages are sent to customers who are interested in the product. Thus a good offer attracts them to the stores and the revenue earning increases.

Mobile marketing brings immediate results and therefore sellers are eager to practice this form of marketing. As the investment is very nominal compared to advertisements given in the electronic and print medium, therefore more and more companies prefer this medium of advertisement in this era of global economic meltdown. The best thing about mobile marketing is that it targets customers who are interested in the products and eager to know about the offers and discounts given on the product or services.

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Harjeet is an Indian – born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD

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Home Page > Internet > Internet Marketing > Mobile Marketing for Auto Dealers

Mobile Marketing for Auto Dealers

Posted: Jun 13, 2011 |Comments: 0
|

The world is going mobile and in the near future more people will view the web from their phone than their desktop. Auto Dealers are starting to leverage the mobile platform. Auto Dealers need a strong mobile presence that is dynamic and reflects the values of their dealership and brand so that they can engage with customers on the go.For Auto Dealers the mobile platform is the biggest opportunity. Today millions of consumers are turning to mobile technologies and mobile phones instead of PCs.

Mobile use has been exploding. Let’s see what Google Stats says….

Mobile is growing faster than the internet did, with more internet users on mobile than desktop in LESS THAN 5 years.

The mobile web is the most cost effective way to launch your mobile presence. By building a mobile web application, you can build once and deploy across all the major operating platforms: iPhone, Android, Blackberry etc.

77% have contacted a business, with 61% calling and 59% visiting the local business

79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a dealership

70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes.

Mobile marketing has become a broad term today. Auto Dealerships wanting to leverage the mobile platform. The increasing use and dependence of consumers on their smartphones is not going unnoticed. Auto dealers have either started or are planning to establish a mobile presence. The simple fact is – mobile marketing can be very effective.

Here are 5 ways Auto Dealers can target their mobile customers

1. Mobile Website

2. QR Codes

3. SMS Marketing

4. Google Mobile Ads

Last but important – 5. Mobile Apps

Mobile Website

Create a mobile version of your online website. A mobile website is easy to build and will give your dealership a presence on all smartphones.

– Put your location, working hours, inventory, deals, discounts, offers, etc on your mobile website.

QR Codes

QR codes are physical 2D bar codes that, when scanned with a mobile app takes the user to a mobile landing page.

Auto dealers can use QR codes on all sales stickers – to make it easy for consumers to research the vehicles and get more information.

That way if a customer comes on a dealer lot after the dealership is closed – he/she will still get all the information.

SMS Marketing

Getting started with SMS mobile marketing is fast and cost effective.

(a) According to recent research from comScore, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device in January.

(b) Leverage your existing customer database and web opt-in programs and make SMS mobile marketing part of your mobile marketing strategy.

(c) Send out coupons/deals/specials to your customers via SMS.

Google Mobile Ads

Consumers are increasingly relying on mobile search information. Businesses can connect with consumers while they search on-the-go.

(a) Your ads appear beside related mobile search results or across mobile content

(b) Users can click on your ads and you can send them your mobile optimzed website.

Mobile Apps

A mobile app can help auto dealers to generate car sales, special offers on cars, new updates regarding inventory, even customers can check your inventory, schedule service appointments and give service feedback. Today’s customers like to get the information quickly and conveniently. Mobile apps can be the communication tool between auto dealers and their potential customers.

Having a mobile presence and being found via mobile search is just the starting point. Auto dealers need to reverse engineer these statistics and make sure they are engaging, serving and communicating with customers on each of the above points.

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Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
I am working for an auto repair facility considering register tape ads. Can we talk to Mr. Tom Elliott? http://www.articlesbase.com/finance-articles/encore-marketing-offers-grocery-stores-innovative

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Article Tags:
wikimotive, mobile marketing, auto dealers, smartphones, social media, social media marketing, automotive marketing, facebook marketing, online marketing, internet marketing, digital marketing company, tim martell, timothy martell

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Without knowing your goals and objectives, I strongly suggest working with a mobile marketing professional to provide strategic insight when using a self service provider. The MMA is constantly updating it’s guidelines and best practices and without the guidance from a mobile marketing professional utilizing a self service sms provider could be detrimental to your marketing strategy.

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Home Page > Marketing > Bulk Sms Marketing Helping You Send Bulk Promotional Sms

Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Posted: Feb 26, 2010 |Comments: 0
| Views: 341 |

With developments in technology, changes have occurred in all aspects of human life. People are in a hurry to make their lives secured and sheltered. We can see competition in all ways of life. It is better to say nothing about competition while dealing with corporate mattes! Yes, competition has affected corporate world intensely. Each business person wish to make their products and services more improved and appealed from competitors. They go for new and novel promotional tools to broadcast their brand name and corporate identity. Chief marketing tools preferred by most of corporate persons are television and newspaper advertising, print Medias, bill boards and many more. But does any business person can assure that customers are noticing their ads and buying their products?

No, not at all!!

Customers are just viewing your advertisements and neglecting as usual nuisance to their privacy. Then how can you make a vibrant place for your brand name? From this thought there arrived the waves of contemporary SMS marketing. It is a new and revolutionary trend in marketing scenario. Most of business people now take advantage of this novel marketing tactic to enhance their brand name in the areas where you prefer.

Why SMS marketing became so popular?

Surveys account that around 90% of total popular owns mobile phones and keep it all the day with them. Even if persons forget to take their wallet, they never forget to take mobile phone while going outside. Mobile phones keeps people connected with their buddies and family. Even though you are in a traffic jam, attending a ceremony, doing any jobs, mobile phones let you speak to your desired person with out any stuck or cling. This beautiful handset involves several advanced features such as Bluetooth, internet, infrared and SMS. When other features make your phone more sophisticated, SMS make you alert on several matters. If you are in such a situation not to attend the call, your buddy or family member can inform you matters via a text message.

This is the same technology that business people make use. They inform potential customers about the latest arrivals and newest features of products and services via SMS. Unlike direct calls, SMS works conveniently and comfortably. If your sales person makes a call to an intended customer to inform him about the new offers, there is no necessary that he should be in a situation to attend your call. Your call may disturb or interrupt him in his doings. Here SMS plays a vital role in promoting your brand name. Sending a text message to your recipients’ mobile phone never breaks their privacy or considers as a nuisance activity. It lets recipients read messages as per their convenience. With this tactic, customers don’t get forced to attend your promotional call and answer to the questions.

How Internet supports sending bulk SMS?

Internet is an advanced invention which makes things easy and simple. Message sending via internet is as handy as via the mobile phone. There are several internet service providers facilitating online SMS sending. Service providers are accessible with SMS via online and users only need to pay for the SMS you sent. Sending bulk SMS via online make your business more professional and reputed. Unlike mobile SMS, you don’t need to type the message and click the forward button continuously in normal mobile phones. Only advanced handset features group forwarding of text messages. Internet facilitates you to send bulk SMS to any volume of mobile numbers at a shortest period of time. If you are not interested to spend you money investing in brand promotion, there are internet service providers offering bulk SMS services at free of cost.

What makes SMS online differ from normal SMS?

It largely increase the effectiveness and office time of your employees
Makes your corporate identity in a innovative manner
Enhances the effectiveness of marketing campaigns
Elevates the retention rate of customers
Saves significant volume of money in mobile phone and e-paper
It makes managing the content easier than mobile phones
You can know the exact status of delivered message
Online SMS facilitate you a perfect platform for your marketing campaigns

Other sources to send bulk SMS

Any one can send bulk SMS to any number in association with telecom operators and mobile companies. Only that matter is you have to be relevant in message content. Your SMS should not be annoying or creating nuisance to customers personally. Generally SMS marketing capitalize the SMS short codes and long code. SMS short codes are the special telephone numbers used to address SMS and MMS message from phone to phone. It is different from 10 digit long code and also differs in cost rates. When compared long code SMS, short code SMS are bit pricey but highly result yielding. Developments in technology have made sending SMS as a matter of plucking a flower. You can now send bulk SMS via internet.

Does SMS marketing bring expected results?

SMS marketing mostly brings good and better results for the messages. It is believed that people easily forgets the thing they see but keep in memory what they read. SMS marketing take advantage of this belief as while reading continuous messages of one product will force the human brain to keep it in the memory. Also, SMSs reach to the intended customer even if he is out of coverage area or the phone is switched off. Emails and other promotional tactics take time of people to read it by sitting in a convenient place. But people can read mobile SMS while travelling, dining, drinking or engaging in office matters.

So, what have you decided? Stick on to traditional marketing mode or switch to advanced SMS online? Choice is yours! If you wish to make more revenue and brand popularity, take advantage of internet bulk SMS services.

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David Adam Webb -
About the Author:

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com. Grab RSS of all his articles.

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Why does it says “You currently can not send sms messages to this country or culler number” whenever i try to send an sms?
I got this new job, they need help with promoting their dental business. they want me to do some marketing for them and case presentations. i’ve never done either one, what can i do to impress them?
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?

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Article Tags:
bulk sms marketing, bulk sms, sms marketing

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