In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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Company to empower text messaging for upcoming music festival. Los Angeles, CA (PRWEB) March 15, 2006 — RACER Mobile, a leading provider of mobile marketing solutions, today announced will provide text messaging solutions to the Global Gathering Music Festival in Miami, Florida. The festival, which features over 80 music and DJ acts such as Nine Inch Nails, Rob Zombie, Avenge Folds Seven, Sasha & Digweed, and Deep Dish, is part of the Miami Music Conference and is expected to draw thousands of fans from around the world. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “mobile clubs”, such as the one that will be established for the Global Gathering event. Users are able to subscribe directly from their phones by entering in a specific key word and short code. RACER Mobile will be providing 2 types of premium SMS campaigns throughout the festival: Everybody Wins Bacardi Promotion – Patrons will be able to text “win” to short code 72237 to enter into special drawings for a variety of prizes sponsored by Bacardi. Cost will be $.99 per entry and will be promoted at the festival via special business cards as well as other marketing methods. Set Time Notices – Fans will be able to get the exact set times of their favorite acts/DJs by texting the name of a particular stage (Downtown, Blive, Biscayne, Beats, Newtimes) to short code 72237. Cost will be $.99 per key word and codes will be displayed on the event’s massive video screens. “The Global Gathering Music Festival is all about creating community through music & culture in a way that provides our patrons with a unique and memorable event experience,” said Andrew Fox, chief executive officer of Track Entertainment, co-producer of the festival. ”Teaming with RACER Mobile to offer great wireless content to our customers helps achieve this goal.” “The RACER platform is a perfect fit for massive events such as Global Gathering,” said Clarence McDowell, president of RACER Mobile. “The ability to keep fans informed of the set times as well as offering them a chance to win cool prizes provided by Bacardi is a great way to engage people while creating brand awareness at the same time.” The Global Gathering Music Festival will take place on Saturday, March 18th at Bicentennial Park in downtown Miami, Florida. For more information and for tickets, go to www.globalgatheringfestival.com. About RACER Mobile RACER Mobile is a leading provider of premium text messaging for businesses wanting to maximize their wireless marketing campaigns. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “Mobile Clubs”, allowing companies to have a complete mobile marketing strategy with minimal investment, in both time and resources. Racer includes specific vertical solutions for a variety of industries from entertainment to sports to hotel/leisure. Team RACER has over 30 combined years of mobile marketing experience and is dedicated to helping clients achieve their wireless marketing goals. RACER Mobile is privately held and is based in Los Angeles, California. For press inquiries contact: Clarence McDowell President RACER Mobile Clarence @ racermobile.com

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